PRMoment discussing Waggener Edstrom Content Marketing Survey, with quotes from me!

“Content marketing is not the ‘same as what we have always done’, it is a reaction to – and development of – the increasingly fragmented and diverse mix of channels and media which we are all exposed to nowadays.”

Importantly it brings competitive advantage to those who can exploit it well.

“We must look past the smoke and mirrors, and identify – for the audiences that are important to us – the content that is important to them, and create it. Because if we do not, our competitors absolutely will.”